Southwestern University 560 is a go! Construction on the first phase of Southwestern University’s innovative mixed-use development project is officially underway. Leaders from Southwestern, the City of Georgetown, and their construction partners marked the occasion on Friday, October 23 with a groundbreaking ceremony on the site of the future development.

“Before we considered what to build, we asked what this land could make possible for our students and how it could express Southwestern’s liberal arts and sciences values,” Southwestern University President Laura Skandera Trombley said. “Our students, faculty, staff, alumni, and neighbors helped shape that vision. Now, with Georgetown as our first partner to break ground, we’re beginning to give it physical form—a place where education, the arts, and community life come together, opening new opportunities for our students and welcoming our neighbors.”

Friday’s groundbreaking ceremony marked the beginning of construction on Southwestern University 560’s first building, the City of Georgetown’s new Customer Service Center. Announced as the development’s first tenant this summer, the City is constructing a 75,000-square-foot customer service center that will house over 300 employees across a variety of resident-facing City departments and services. The space is also designed to include 5,000 square feet of ground-floor retail.

By bringing key municipal services into the heart of the development, the facility will provide convenient access for residents while contributing to the vibrant mix of uses envisioned for SU 560.

“The connections between Southwestern University and the City of Georgetown are many and strong, over our long, shared history,” Georgetown Mayor Josh Schroeder said. “Today, that partnership marks an exciting new phase as the City starts construction on the anchor building at the SU 560 development. Approved by Georgetown voters in 2023, the Customer Service Center will bring together our development-related departments as well as key resident-facing departments into one location. We are excited to be the first tenant in a new Georgetown destination development.”

Expected to open in mid-2028, the City of Georgetown Customer Service Center anchors the first phase of the Southwestern University 560 development. Encompassing 67 acres, the first phase will create an active, walkable district with a strong sense of place and a diverse mix of uses. Planned features include 110,000 square feet of office and research space, 45,000 square feet of retail, 150 multifamily homes, a 110,000-square-foot hotel and conference center, a 38,000-square-foot entertainment venue, and 35 acres of parks and open space.

Trombley and Schroeder were joined at Friday’s groundbreaking ceremony by Chair of the Southwestern University Board of Trustees Chris Cragg, Southwestern University Dean of Faculty Scott McLean, Marmon Mok Principal Briant Harkiewicz, Swinderton Vice President Alison Satt, Williamson County Commissioner Valerie Covey, and United States Congressman Pete Sessions ’78. After short remarks, leaders participated in a ceremonial dirt turn, signaling the start of construction. Southwestern students, faculty, and staff, as well as members of the local community were also in attendance to commemorate the occasion.

With construction underway, the project’s next major milestone is anticipated in November with the announcement of the artist chosen to commission a signature gateway artwork that will welcome visitors, anchor SU 560’s future Art Park, and establish an iconic symbol for the development. SU 560’s art commission, led by Arizona State University Art Museum Director Miki Garcia and internationally recognized cultural strategist András Szántó, has invited four finalists to Georgetown to explore campus and the development site.

Once the artist is chosen, work will begin to create a landmark art piece that will serve as the front door of the district, welcoming visitors while expressing Southwestern’s liberal arts and sciences mission and creating an enduring sense of place rooted in the Texas Hill Country.

Developed in response to Georgetown’s rapid growth, SU 560 is a 560-acre mixed-use development contiguous to Southwestern University’s historic campus. Guided by 12 core principles rooted in connection, creativity, and purpose, the project is designed to bring together housing, industry, retail, hospitality, arts and culture, civic spaces, and green space in a walkable district that promotes innovation, sustainability, and community well-being.